The value of ‘hijab’ - scarf or veil covering Moslem
woman’s hair and supposedly laying toward chest- has transformed over decades. Let
us look at surrounding! We maybe
enchanted and surprised by numerous women, young and aged, wearing hijab in
different style and fashion. They do not look odd anymore, even expressed
themselves creatively and freely by experimenting of wearing hijab along with
outfits which fit. Chic, modest and stylish can be the impression.
Hijab, -originally derived from Islamic woman’s
duty for the sake of modesty and obedience to God- has turned to be a pop
culture in my society. On this post, I would not judge those who drowning on
this trend, since me myself often fascinated and hauled by this rapid innovation.
For me, it is very interesting to witness and examine the hijab transformation and
estimate the positive and negative consequences in the society.
Back to previous decades, I have seen woman wearing
hijab. The number was still limited compared to a recent year. They had various
motives regarding the commitment to wear hijab which mostly came from their
pure intention to become more modest and better as a believer. From their
appearance, they looked similar and monotonous. The way they dressed was just
faraway from the tag of fashion; rather odd and plain instead. From Syar’i
perspective, it would be justified because women discourage to deliberately
attract male’s attention since all part of their body is considered as ‘aurah’.
Recently, I witnessed the vast development on hijab
world. As a matter effect, hijab connotes differently nowadays, in which the
initial meaning of religion obligation has shifted to the artificial appendix
of fashion. The massive transformation can be seen from ‘hijaber’-person wearing
hijab- who pay more attention on how they look. Hijab now correlates with
fashion, style and industry.
Furthermore, it should thank to the contribution of globalization, mass
media and Internet in particular, which play significant roles for the revolutionary
changes.
Internet has introduced us to numerous Moslem
fashion bloggers who all of sudden become newly public figures. Let us name it
one by one: Dian Pelangi, Ria Miranda, Jenahara, Hana Tajima, Ghaida, Shea
Rasol, Jezmin Blossom, and many else who happen to be hijaber, fashion designer
and own their fashion-line. They are stylish and trend-setter among hijabers in
Indonesia and worldwide.
In Indonesia, the community, namely ‘Hijabers Community’,
emerged as a response to the hijab expansion. They gather and share the same
vision, values and interest in accommodating events related to hijab and
muslimah. ‘From fashion to Islamic studies, from hijab style to learning
Islam,..’ (Quoted from Hijaberscommunity.com)
The spill-over effect yet diffuses in swift motion. The community has
developed their branch in regional scope in immediate period. Bandung, Yogyakarta,
Surabaya, and other big cities in Indonesia claimed to have established the local
office of Hijabers Community on their neighborhood.
Positive
effect: Contravening Stereotype
Moslem woman is often labeled as an object of
oppression by Western perspective. Woman empowerment is an issue that Islam
had been struggling for. We also can not deny that in another part of the
world, woman is still victimized by male-dominated power. We are very fortunate
to live in Indonesia, the country which the majority holding moderate Islam-understanding
and woman is empowered here. Therefore, the rise of hijab fashion and Moslem
bloggers will defect the stereotype that Islam oppresses woman.
Profiling each Moslem bloggers with their
accomplishment and principle will show to the world that woman, Islam, freedom
and creativity can collide beautifully. It is a proof that Islam loves beauty.
This perception will hinder the wrong conception about Islam and highlight the
idea that Islam respects and values woman highly. Islam does not limit the
freedom of woman, but regulating them in order to protect their dignity and
humility. The massive trend of women wearing hijab in stylish and elegant fashion will
also articulate the voice that Islam is dynamic and compatible with the
modernity. Hence, it appreciates exquisiteness and modesty on the same shoes.
Negative
impact: Consumerism Alert
The positive side seems very constructive. However,
I identified one major consequence of this hijab trend, which is consumerism. A
large-scale industry grew within, from home industry to a well-known label. In
hijab industry, like any other industry, opportunities are open for courageous
and creative people. It becomes more profitable for those who owns higher
capital and conquers technology and media, let say the digital marketing. I was
alarmed then to welcome the consumerism waves which shadow thousands of Indonesian
women.
The Moslem fashion blogger, -who happen to be
designer and entrepreneur- regularly post their style and outfits in their
blog. They also frequently launch their products, such as scarf, cloths, skirt,
and blouse. Since they already become trend-setter and public figures, the
customer will likely imitate their styles. They are inspired to dress and wear
hijab as what they see in Internet or media and copy from their favorite blogger’s style.
Subsequently, I tried to observe the customer behavior trends by
visiting several Moslem stores in my town. As I guessed previously, the display
of the cloths and scarf are mostly replicate the trend of fashion blogger. And,
predictably these sections are usually favored by many women. As a result, hijaber behavior towards shopping
is not based on necessity matters, but anchored in the line of fashion and
style. They are prone to collect stuffs which are ‘happening’ and trendy
instead of shopping what they really need. They do not mind to spend considerable
amount of money to collect stuffs from different color and designs to fulfill
their passion and interest in fashion.
This ongoing phenomenon is more than meet the eyes.
Hijab in intersection, -between religion and fashion- there must be ‘traffic
light’ and ‘traffic signs’. As long as it does not violate Islam rule, I am
proud of Moslem's woman empowerment in fashion industry. However, to sum up, let us
define necessity better and wiser. Beautifying our outward is not a sin, but it
would be much better if we could beautify our inward more and foremost.